Privacy Policy

Last Updated: October 26, 2023

Welcome to Fly Fish Food! At Fly Fish Food (“we,” “us,” “our”), your privacy is as important to us as a perfect cast on a quiet river. We are committed to protecting the personal information you share with us while you explore our flies, gear, and expert-curated favorites. This Privacy Policy explains how we collect, use, share, and protect your information when you visit our website www.flyfishingprous.com.

By using our Site, you consent to the practices described in this policy. If you have any questions, please contact us at [email protected].

1. Information We Collect

We collect information to provide you with a seamless and secure shopping experience, tailor our offerings to your angling interests, and improve our services.

Information You Provide Directly:

• Contact and Account Information: Such as your name, email address, shipping address (like 925 Carriage Court, San Diego, US 92111), and phone number when you create an account or place an order.
• Payment Information: Details such as your credit/debit card number (Visa, MasterCard, JCB), PayPal email, or other payment method information necessary to process your transaction. Please note, we do not store full credit card numbers on our servers; this is handled by our secure payment processors.
• Communication Data: Any correspondence you have with us, including emails to our customer service team.
• Preferences: Your product preferences (e.g., interest in Articulated Streamers, Brandon Favorites, or Clearance items) and feedback.

Information Collected Automatically:

• Device and Usage Information: We collect data about how you interact with our Site, including your IP address, browser type, device type, pages visited (e.g., whether you browse the “Bass Flies” or “Books & Videos” section), and the time spent on those pages.
• Cookies and Tracking Technologies: We use cookies and similar technologies to enhance your experience, analyze site traffic, and personalize content. For more details, see the “Cookies and Tracking Technologies” section below.

2. How We Use Your Information

We use your information to operate, provide, and improve our services, always with the goal of supporting your fly fishing passion.

• To Process Your Orders: To fulfill your purchases of flies, gear, and other products, including payment processing, shipping, and delivery.
• To Communicate With You: To send you order confirmations, shipping updates, responses to your inquiries, and important policy changes.
• To Improve Our Site and Products: To analyze trends and customer interests (e.g., popularity of “Chironomids” or “Curtis Favorites”) to enhance your shopping experience and develop new products.
• For Marketing (with your consent): To send you information about new flies, special offers (like Clearance sales), and fishing tips we think you might enjoy. You can opt-out at any time.
• For Security and Fraud Prevention: To protect our website, our business, and our customers from fraudulent transactions and other illegal activities.

3. Sharing and Disclosure of Information

We value your trust and do not sell your personal information to third parties. We only share your data in the following circumstances:

• Service Providers: We share information with trusted third-party service providers who assist us in operating our website, conducting our business, processing payments (like Visa, MasterCard, JCB, and PayPal), shipping orders, and marketing. These partners are contractually obligated to keep your information confidential and use it only for the services they provide to us.
• Legal Compliance: We may disclose information if required to do so by law or in response to valid requests by public authorities (e.g., a court or government agency).
• Business Transfers: In the event that Fly Fish Food is involved in a merger, acquisition, or sale of all or a portion of its assets, your information may be transferred as part of that transaction.

4. Data Storage and Security

We are based in the United States and store your data on secure servers. While we serve a global community of anglers (excluding only a few remote regions), your information may be processed and stored in the U.S.

We implement a variety of security measures to maintain the safety of your personal information. We use industry-standard encryption (SSL technology) to protect your data during transmission. Your payment information is processed through secure gateways and is not stored on our servers after processing.

While we strive to use commercially acceptable means to protect your personal information, no method of transmission over the Internet or electronic storage is 100% secure. We cannot guarantee its absolute security but we treat your data with the same care we use when tying our flies.

5. Your Rights and Choices

You have certain rights regarding the personal information we hold about you. These may include, depending on your location:

• Access and Update: You can access and update your personal information by logging into your account on our website.
• Marketing Communications: You can unsubscribe from our marketing emails by clicking the “unsubscribe” link at the bottom of any email we send.
• Cookies: You can control cookies through your browser settings. See below for more details.
• Data Deletion: You can request that we delete your personal data, subject to certain legal obligations we might have to retain information for record-keeping or complete transactions.

To exercise any of these rights, please contact us at [email protected].

6. Cookies and Tracking Technologies

Our website uses “cookies” to enhance your experience. Cookies are small files that a site transfers to your computer’s hard drive through your Web browser (if you allow) that enables the site’s systems to recognize your browser and remember certain information.

We use cookies to:

• Remember items in your shopping cart (like those Articulated Streamers or Beads you’re considering).
• Understand and save your preferences for future visits.
• Compile aggregate data about site traffic and site interactions to offer better site experiences and tools in the future.

You can choose to have your computer warn you each time a cookie is being sent, or you can choose to turn off all cookies via your browser settings. If you disable cookies, some features that make your site experience more efficient may not function properly.

7. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will post any changes on this page and update the “Last Updated” date. We encourage you to review this policy periodically.

Tight lines and happy fishing!

– The Team at Fly Fish Food